Ranking of online retailers based on revenue in the Netherlands 2023
Amazon’s revenue in the Netherlands was roughly 1.2 billion euros in 2023, making the e-commerce giant only the fourth-biggest online retailer in the country. Bol.com reigned supreme with a revenue of over four billion euros.
The Netherlands and its domestic e-commerce retailers
Most of the biggest online retailers in the Netherlands are established players which do not operate outside the domestic market (except, in some cases, for the Dutch-speaking parts of Belgium). Albert Heijn in second place, for example, is the country’s biggest supermarket chain. Bol.com (an online marketplace, like Amazon) and Coolblue (an electronics web shop) are also familiar names in Dutch e-commerce. This makes the Netherlands a relatively closed market, with a high tendency to do online shopping domestically. In 2019, nearly 71 percent of Dutch individuals purchased their online goods from the Netherlands.
What is the market size of e-commerce in the Netherlands?
Dutch online shopping expenses reached nearly 35 billion euros in 2023, the highest-ever recorded value. When it comes to the overall use of e-commerce, the Netherlands ranks fourth within the EU-27. 68 percent of all EU consumers purchased goods or services online in 2022, whereas the e-commerce penetration in the Netherlands reached 88 percent.
